Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! I was […]

Boris is the wise ol’ CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter! When organizations […]

Do you know how many times a month, or even a day, I hear the phrase ‘it’s best practice‘ from product and marketing teams that I work with? Too many! It’s made me begin to wonder, is best practice actually a great strategic tool? Or […]

“Sending text messages to your customers? That sounds invasive…” I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly […]

Had Hergé been into businesses, this article would have been a point of interest to him. And he could have avoided the Big Data errors in his ‘Tintin’ enterprise.  Are you willing to follow down the line too? Not yet intrigued? #Sigh# Thought so! Let’s […]

The Artificial Intelligence (AI) revolution was ignited more than half a century ago. In the last decade, AI has grown from an academic scientific field to start being a practical part of our everyday lives. The most common AI business strategies we see are built […]